News

Good news for motorists: Carberry company is expanding its presence in the automotive market. And this means that high-quality German parts and auto components will become even more accessible.

Just a few years ago, the Carberry GmbH company, specializing in the supply of automotive components, set for itself a difficult task - to provide motorists with spare parts, equal in quality to original parts from the assembly line, and at affordable prices. As time has shown, the company's bid for quality and affordable prices has fully justified itself - dealers and representatives of companies from many countries are actively interested in branded products. In particular, the company recently signed four more new distribution contracts in Russia, and the first shipments to the regions under these contracts have already started.

This success of Carberry was partly predetermined, because it is based on three “whales”. First, it is the use of original innovative solutions. Due to this fact, the safety margin of parts and components exceeds the requirements of automakers, and the cost of automotive components remains within the framework of the average price segment of the market. Secondly, this is warranty. All products of the company are guaranteed for 12 calendar months from the date of purchase. Thirdly, the use of QR codes on product packaging. These codes help to avoid the acquisition of counterfeit products and facilitate the process of selecting the necessary parts. Besides, users can, using the QR code, immediately clarify the compatibility of the selected product with a car model.

Note that the company has a special program aimed at further expanding cooperation with regional distributors. High quality of the products offered, a wide range of products, well-developed logistics, flexible pricing policy, advertising support - all this makes Carberry one of the most attractive partners in the automotive component market.

The Carberry company summarizes its participation in the international exhibition of automotive parts and components the MIMS Automechanika Moscow that was held recently in Moscow. The results are impressive!

According to automotive industry experts, for a long time the MIMS Automechanika Moscow has established itself as the largest one among the international automotive parts exhibitions held in Eastern Europe and the CIS. Therefore, for any companies participating in the MIMS Automechanika Moscow, the fact of participating in such an impressive forum best demonstrates both the high level of the company and professionalism of its staff. This can be fully attributed to the German company Carberry GmbH which participated in such a prestigious metropolitan international exhibition for the first time. This debut, according to the company’s experts and partners, has proven to be quite successful.

Indeed, this excellent result was partly predictable, the Carberry GmbH has always had and has something to show to its current future potential partners. As a matter of fact, currently the company owns six famous brands, each corresponding to a specific spare parts group. Those are brake system components (BLITZ brand), shock absorbers (TORR brand), parts and components of suspension (FIXAR brand), transmission units (HAFT brand), filters (GREEN FILTER brand), as well as different types of radiators (FREE-Z brand).

During the exhibition, the automotive components and spare parts of all the brands were presented in conjunction with various types of environment, each displaying the key features of a particular brand. For example, the effectiveness of BLITZ brake pads and discs was associated with fire, the strength of the FIXAR suspension parts - with iron or metal, cleanness of GREEN FILTER filters with green grass (ecology), etc. These visual associations, vividly “associated” with branded automotive components by Carberry GmbH, have consistently drawn the attention of many MIMS visitors, ranging from ordinary car owners to spare parts professionals.

The increased interest in the Carberry GmbH’s stand was also related to the fact that the German company has demonstrated a lot of interesting new products. In particular, among the exhibits which attracted the attention of car enthusiasts one could find the TORR air suspension units of original design developed for BMW, MERCEDES, RANGE ROVER enthusiasts, a new series of BLITZ perforated brake discs, FREE-Z brand high-tech water pumps, and much, much more. The stand visitors could both get acquainted with all these products, and immediately get substantive clarification thereon from the company’s leading experts.

It is evident that such practice of trust-based and direct communication with own potential customers and business partners has been appreciated by the professional community. The outcome was quite logical: upon the exhibition completion the company Carberry GmbH contracted immediately four new Federal distributors of spare parts. Thus, we can say that this autumn the presence of all the company’s brands will significantly expand in many Russian regions.

Moreover, regional dealers, chain stores and service stations showed a strong interest in cooperation and promoting the brands of Carberry GmbH. The interest of market professionals is logical, as the company in its marketing strategy focuses specifically on professional sales network, offering high quality products along with effective promotion tools, such as sub-dealer program, promotional materials, as well as information and technical support.